First you got in the car, drove to the bookstore, picked titles you found interesting, read the back cover and then either decided to purchase the book or not. One could spend hours in a bookstore perusing the shelves for that one story you wanted to lose yourself in.
Then Kindle changed the way we bought books. From the comfort of our living rooms, bed rooms, at a doctor’s office or at a park, with a touch of a button the book is sent immediately to your reading device. The internet became my bookstore, where I would click my way around, reading thousands of other reader’s reviews of books I might consider purchasing.
Now I find myself watching book trailers that publishers and authors are using as the next niche marketing. A book trailer is the newest trend in book promotions. It’s like a movie trailer; a short video that promotes a book. The quality of trailers vary, as authors have a range of options for producing a trailer. One simple format for a book trailer is an author interview, another can be like a little movie. There are low budget trailers made by student filmmakers, or professional trailers that publisher’s, like Random House, produce with large budgets.
I recently spoke to author Mary Losure about the production and distribution of the trailer for her latest book, “Wild Boy: The Real Life of the Savage of Aveyron” which comes out later this month. Her first two books didn’t have trailers and with “Wild Boy” she’s excited to “see how much it will increase book sales.” Her plans are to use the platforms, YouTube, Facebook, Vimeo and Blazing Trailers, as well as add the video to the author’s page on Amazon.
“I think trailers are fun,” she went on to say, “They can be great outlets for creativity. There are all sorts of possibilities that don’t necessarily have to cost a lot of money. With all this technology floating around, people can make them themselves. Or enlist their friends or relatives!” Her son, a special effects animator at Dreamworks, created the “Wild Boy” trailer, and I have to say that watching it was the carrot I needed to purchase the book.
It gives just enough tease to make you want more.
Books are entertainment; movies are entertainment. The entire publishing industry would seem to benefit with marketing this to new and existing author’s work. I’m a big fan and look forward to watching this platform grow.
Do you watch book trailers?