Every time you spend money, you’re casting a vote for the kind of world you want. — Anna Lappe
The new Dove ad was revealed this week and is a powerful portrayal of how women see themselves. Dove has described it as, “Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”
The video shows an FBI artist drawing seven different women—two sketches of each. The first sketch was based on each woman’s personal description of herself. The second was based on a description provided by a stranger the woman had just met. Watching these women come face to face with the version of themselves in their mind and the version everyone else sees is extraordinary. The campaign empowers individual women to appreciate their inherent beauty, and in turn, allowing us all to wonder if we’ve been judging ourselves too harshly.
I have been a supporter of Dove and their products ever since Oprah opened the discussion on their “Pro-Age” campaign in 2005. Dove pushed the boundaries “celebrating women 50+ and widening the definition of beauty to show that real beauty has no age limit.”
Thank you, Dove, for continuing to redefine society’s opinion of “real beauty.”